How did Swizzels become a staple brand for retro sweets?

How did Swizzels become a staple brand for retro sweets? If you are looking for a classic retro sweet, especially one you used to buy with your pocket money on the way home from school the chances are it was made by Swizzels. Everyone knows the classic Swizzels sweets, from Double Dips to Refreshers chews.
 

THE HISTORY OF SWIZZELS-MATLOW

Maurice and Alfred Matlow, who were brothers, launched Matlow Bros. Ltd in 1928, making a small selection of jelly-based sweets in a small factory in Canning Town, East London. In 1933, the Matlow brothers partnered with another confectionary factory owner (and former rival!), David Dee. He specialised in fizzy compact pressed sugar sweets; Swizzels Ltd. was first introduced. 
 

THE 1930s WAS A BIG DECADE FOR RETRO SWEETS

  • Rainbow Drops were first introduced and are still proudly available at AQuarterOf.co.uk to this day!
  • Fizzers were launched - Swizzels first fizzy sweet! They were packed by hand until the 2nd world war!
  • - Bettabars were first invented and originally made and shaped by hand. They were puffed rice bars, mixed with caramel (sounds delicious!) - where have they gone?

Sadly, World War II hindered the growth of Swizzels. In 1940, both Matlow Bros Ltd. and Swizzels Ltd. were inevitably bombed, and the factories were destroyed in the London Blitz. Both companies decided to relocate up to New Mills in Derbyshire, just 13 miles from Manchester. This was seen as a blessing in disguise as the relocation created many new jobs in the local area and derelict factory space was soon bustling with business again.

During wartime, food was rationed - especially sugar and this would have become a great problem for the demand. The Matlow and Dee families had to buy out a few of the smaller confectionary rival businesses to increase their supply of sugar. It is also reported that they kept livestock such as chickens on the premises of the factory for the workers to get a steady supply of staple food. This was something that the Matlow brothers and Dee did to gain trust and prove their commitment to the local area, and over 80 years later - I think they did!

Part of the factory was put to immediate use to aid the war by manufacturing and producing water purification tablets for the Ministry of Defence! After the war, Swizzels decided it would be a good time to start expanding in a bid to boost the economy. They hired over 100 new staff members for meeting the demands of the export market. New products were soon to be introduced as well!

Parma Violets was created in 1946, a year after the war ended. Whether you love them or hate them, Parma Violets are heavily rooted in the confectionary world and are not planning on leaving any time soon. They were originally made as breath fresheners for smokers and were only sold in pubs and bars until they gained their undeniable popularity as a sweet, loved by many of all ages!

In 1971, the mill underwent a huge expansion to cope with the demand for their famous varieties of sweets. By this time, Love Hearts had been on the market for over a decade, first invented in 1954. Did you know over 7,000 love messages and phrases have appeared on the disk-shaped sweet over the years!
.
Production was still divided between Swizzels Ltd. and Matlow Bro Ltd. right up to the 1970s. Many people assumed that the business merged decades prior. The company officially merged into Swizzels-Matlow in 1975, the same year that they won a Queen's Award for Export Achievement.

Today, Swizzels-Matlow has kept up with the times by offering Gluten-Free, Vegan and Vegetarian options widely available, firm favourites at AQuarterOf.co.uk. In recent news, Swizzels-Matlow has officially announced (in Feb 2020) that they will be expanding with a new factory based in Middlewich, Cheshire. The new factory will be over 158,000 sq ft and production is currently underway.
 

OUR FAVOURITE SWIZZELS FACTS:

  • Swizzels has approx. 85 tonnes of sugar delivered every day, 7 days a week. You can, of course, buy your favourite sugar-free sweets at AQuarterOf.co.uk
  • The Swizzels factory runs 24/7 with producing over 100 million sweets a day - many of which can be bought right here!
  • There are over 600 members of staff at Swizzels making all your retro sweets favourites. That is A LOT of Vimto bars 
  • Amazingly, Swizzels-Matlow is still run by 3 third-generation family members of the founder families - Jeremy and Jonathan Dee and Nici Matlow - so you know you're in good hands!

0 Comments To "How did Swizzels become a staple brand for retro sweets?"

Write a comment

Your Name:


Enter the code in the box below:

Your Comment:
Note: HTML is not translated!
Nostalgic Meanderings
Christmas TV Times

How many of these childhood Christmas memories can you remember?

The Gift That Keeps On Disappointing!

The devil is in the detail they say... and that was certainly true when it came to tokens at Christmas. One, in particular, made my heart sink when I was 9...

Stickle Bricks - The Love Child of Lego & Velcro?

Remember Stickle Bricks?  Take a trip down toy memory lane...

The Worst Biscuits Ever

Do you agree with my controversial list of the worst biscuits ever? ... from an 8 year old's perspective anyway...

The Best Biscuits Ever?

How many of these can you remember?  Have I left out your favourite?

Birthday Parties

How many of these memories remind you of birthday parties when you were little?

I can't believe they still make...

Iconic foods you thought had long since disappeared... or have they???

Whatever Happened To...?

It was one of the staple puddings of school dinners at our junior school. In the queue I would repeat to myself internally... "Please don't let it be... please don't let it be..."... willing it with all my might.  What was it?

Horror Snacks!

I say that these are the most nostalgic snacks ever. Or am I wrong?  You decide...

The Iconic Sony Walkman 2

Remember when the coolest cats wore orange foam headphones?

The Chart Rundown

Did did you do this too on Sunday afternoons?

My Saviour: A Bic Pen

They wrote well.  They leaked horribly.  But what else were they really good for?  

CDs: You Could Eat Your Breakfast Off Them... Apparently!

They were unscratchable... and you could smear them with butter and jam, pour coffee over them... wipe'em down and then pay them. Because Tomorrow's World said so!

The Legend Called William Shatner

Do you remember tribbles?  Or this song from 1987 that was number 1 for two weeks?

The World's Worst Toilet Paper

There's one item from my childhood that stands head and shoulders above all others as being completely and horribly unfit for purpose.

It Never Stopped!

Bird goes up, bird goes down, bird goes up, bird goes down...

Saturday Morning TV

How many Saturday morning tv programmes can you remember from over the years? Here's a load of them to rekindle some memories.  How many can you remember?

Back To School Memories

Memories of going back to school after the long summer hols...

Toys In Cereal Boxes

Remember buying cereal just for the fab toy inside the box?

Watching Television At School

​Do you remember this from when we used to watch television programmes at school?

A Tribute To Sir Clive

Was he really married to a former lap dancer?

Dynamo Bike Lamps

A pedal down childhood bikes memory lane!

Kelloggs Rise and Shine

Remember this from the 1970s? It's orange juice... but not as we know it! 

The Summer Ice-Lolly-days Are Here!

Loads of memories of the most nostalgia-inducing ice lollies from the 60s, 70s, 80s and 90s. Which was your favourite?

What's In Your Pocket?

Back in the 70’s there was a British toy company called Palitoy. Ring any bells? They made my sister’s favourite doll at the time Penny Puppywalker But they also made Pocketeers... remember them?

Things that make you go hmmm (or ewww!)

Did you get the 1990’s music reference in the title? See more here: https://www.youtube.com/watch?v=XF2ayWcJfxo When I say hmmm I don’t mean it in a good way… these are things where manufacturers seemed hell-bent on spoiling really good things with rubbish options. For instance… (and I was going to paste a picture here but clearly the manufac...

The Excruciating Excitement Starts Here!

What happened each December, about now, that got us so excited?

Remember Tim?

Remember Tim? We phoned him up and he always told us the same thing. What am I on about?

My Dirty Secret

What's missing today which was abundant when we were little?

Wincingly Cringeworthy

How times have changed... thank goodness.

Original Is Best… Or Is It?

The battle of "new and improved" vs "classic original recipe".

Dusting Off Your Nostalgic Cobwebs

Nostalgia Galore!

Article Search

Nostalgic Meanderings
How many of these childhood Christmas memories can you remember? [Read More]
The devil is in the detail they say... and that was certainly true when it came to tokens at Christmas. One, in particular, made my heart sink when I was 9... [Read More]
Remember Stickle Bricks?  Take a trip down toy memory lane... [Read More]
Do you agree with my controversial list of the worst biscuits ever? ... from an 8 year old's perspective anyway... [Read More]
How many of these can you remember?  Have I left out your favourite? [Read More]
How many of these memories remind you of birthday parties when you were little? [Read More]
Iconic foods you thought had long since disappeared... or have they??? [Read More]
It was one of the staple puddings of school dinners at our junior school. In the queue I would repeat to myself internally... "Please don't let it be... please don't let it be..."... willing it ... [Read More]
I say that these are the most nostalgic snacks ever. Or am I wrong?  You decide... [Read More]
Remember when the coolest cats wore orange foam headphones? [Read More]
Did did you do this too on Sunday afternoons? [Read More]
They wrote well.  They leaked horribly.  But what else were they really good for?   [Read More]
They were unscratchable... and you could smear them with butter and jam, pour coffee over them... wipe'em down and then pay them. Because Tomorrow's World said so! [Read More]
Do you remember tribbles?  Or this song from 1987 that was number 1 for two weeks? [Read More]
There's one item from my childhood that stands head and shoulders above all others as being completely and horribly unfit for purpose. [Read More]