Toys In Cereal Boxes

Toys In Cereal Boxes

When I was young my cereal of choice was the rather functionally named Sainsbury’s Whole Wheat Bisk.

It couldn’t be Weetabix… Ooooooh no… it had to be Whole Wheat Bisk.  And only Sainsbury’s.

2 of them… with a sprinkling of sugar (a bit more than a sprinkling if no-one was watching!) and with milk to just below the top.

Too much milk and the sugar was swept away… and that’s no good.

Too little milk and the top of the bisks stayed dry… and I didn’t enjoy a dry top.

I followed the Goldilocks rule for the perfect breakfast.

But why not Weetabix?

Because after extensive testing I had determined that only the Sainsbury’s version retained an element of crunch, even when eating the second of the bisks.  And I liked that.  

Weetabix just seemed to surrender to the milk and become a mush.  Almost as soon as it saw the milk it became soggy from the bottom… and there’s nothing worse than a soggy bottom!

But I was torn.  Because while I loved the Wheat Bisk experience it was lacking one of the major perks of breakfast cereals back then.

When you looked at the packs of the big-brand cereals on the shelves of the supermarket there’d be a load of temptations especially crafted to appeal to children of a certain age… a free toy!

Frequently the whole of the front of the box would have been redesigned to make the toy the major attraction… you just HAD to have it.

And the softening up process would have started even earlier.  They’d have been adverts in the comics back then – including my reading matter of choice, Whizzer and Chips – which made the toys look soooo exciting.

It was so tempting and, on occasions, I just couldn’t resist and we’d buy a pack of cereal which, secretly, I wasn’t really keen on because I just had to have that Thunderbirds toy etc.

I’d get home and immediately open the box, take out the bag inside and try to locate the treasure.  I’d end up opening the bag, tipping the contents out (that didn’t go down well… ever) and I’ll give a little squeal of glee when I found my bounty in its little plastic bag.

I’d open it immediately… make it if that was required… and then, invariably, be utterly underwhelmed.  All too often the toys were just moulded lumps of plastic with minimal play value.  They looked like the sort of things you seem to be able to make in those 3d printer jobbies these days.


See what I mean?

It was a bit like the feeling children seem to get every time they open a Kinder egg.  How are those things still around?

And then I had to pay the price… 10 days of eating Corn Flakes… ugh. 

And to add insult to injury they went soggy at the first sight of milk too!

PS if you were a sucker for the toys too I bet this'll make you smile...
 

14 Comments To "Toys In Cereal Boxes"

Loading Comments

Write a comment

Your Name:


Enter the code in the box below:

Your Comment:
Note: HTML is not translated!

Article Search

Nostalgic Meanderings
There's one item from my childhood that stands head and shoulders above all others as being completely and horribly unfit for purpose... Read More
Bird goes up, bird goes down, bird goes up, bird goes down..... Read More
How many Saturday morning tv programmes can you remember from over the years? Here's a load of them to rekindle some memories.  How many can you remember?.. Read More
Memories of going back to school after the long summer hols..... Read More
Remember buying cereal just for the fab toy inside the box?.. Read More
​Do you remember this from when we used to watch television programmes at school?.. Read More
Was he really married to a former lap dancer?.. Read More
A pedal down childhood bikes memory lane!.. Read More
Remember this from the 1970s? It's orange juice... but not as we know it! .. Read More
Loads of memories of the most nostalgia-inducing ice lollies from the 60s, 70s, 80s and 90s. Which was your favourite? .. Read More
Back in the 70’s there was a British toy company called Palitoy. Ring any bells? They made my sister’s favourite doll at the time Penny Puppywalker But they also made Pocketeers... remember them.. Read More
Did you get the 1990’s music reference in the title? See more here: https://www.youtube.com/watch?v=XF2ayWcJfxo When I say hmmm I don’t mean it in a good way… these are things where manufacturers s.. Read More
How many of these childhood Christmas memories can you remember?.. Read More
All Articles