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Travel down memory lane and reminisce on the good old times when you knocked out a few of your teeth with a traditional sweet that gave your mouth a good workout. The Wham Bar is one of the most popular retro sweets of all time. It is an amazingly chewy bar that is full of tangy and fizzy flavors with a sherbet middle inside.
We definitely know someone who lost a baby tooth to these pink, sticky, chewy bars laced with tongue-fizzing greens. A true British sweet that both children and adults enjoy but what’s the history behind the wham sweets we are so fond of?
The Wham Bar was a very popular treat during the 80s which sold more than 30 million bars a year. These wham sweets come in an exciting packaging that looks like a box of fireworks. It was introduced by a Scottish sweets manufacturer - McCowan’s.
McCowan’s was founded by Andrew McCowan who originally made a living by selling aerated water before discovering how popular his wife’s toffee was. His wife sold toffee from the window of their Stenhousemuir house to earn extra money for their family.
McCowan’s sweets were devoured by children and adults alike due to its seemingly low price, making it available to those who couldn’t afford to spend a lot on sweets. During their peak, the brand became so successful that it exported to countries all over the world which include Canada, Saudi Arabia and Australia.
Wham XTRM Sherbet Dips were added to their range of wham sweets in 2009. A packet of sherbet dips containing a blackcurrant lollipop inside. In 2010, they introduced the “Luscious Strawberry” flavored Glam Bar. Additionally, Tangerine Confectionery acquired the rights to this chewy bar in 2011.
Tangerine Confectionery is the 4th largest sweet maker in the United Kingdom. Its current portfolio boasts a plethora of iconic and traditional brands which include Barratts Refreshers, Blackjack, Sherbet Fountain, Fruit Salad, Henry Goode and Princess Mallows to name a few.
Wham Bars currently come in a variety of flavors, including the Original (Raspberry), Strawberry, Cola, Brew, Sour Apple and Sour Cherry. With Tangerine’s acquisition, the chewy bar was revamped with an improved recipe to make it even deliciouser!
Wham Bars are also available as part of these fantastic gift sets
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