Ambrosoli must be everywhere

"Ambrosoli must be everywhere." - so says Chile's largest confectionery manufacturer. It was a company that started with humble beginnings many decades ago.

And in 1948, the concept for this company was little more than a seed germinating in the mind of the company's founder Costantino Ambrosoli.

Upon leaving Italy, his country of birth, Ambrosoli was on the lookout for new markets for his new and innovative confectionery products. He had been making caramels, candies filled with honey, and honey at his father's company. But he wanted to take things further by developing new candies and expanding into new markets.

Driven by ambition, Ambrosoli spent less than a year in the United States refining his candymaking skills before ultimately deciding that Chile would be the best location for establishing his own company. He decided to create his base in the beautiful coastal resort of Vina del Mar.

Little did anyone realise that, when the first kilo of candies came rolling off the production lines at Ambrosoli's new factory in January 1949, that this heralded the dawning of a new age for the Chilean confectionery industry.

And it wasn't just the candies that Ambrosoli pioneered, he also introduced new forms of packaging to the Chilean market too.

One of the first packaging innovations that he introduced to the Chilean market was the double twist wrap. Prior to the mid 1950s candies were sold without wrapping.

Ambrosoli changed this when he introduced his range of double twist-wrapped candies.

And this innovation continues, bringing hitherto unknown concepts to the Chilean confectionery marketplace, freuqently with the input of the company founder himself during his weekly morning visits to the factory.

Such developments include a moulded milk chocolate lollipop filled with white chocolate and hazelnut cream, called Loly Choc; and an individually wrapped chocolate bonbon, entitled Coquet.

Such has been the growth of the Chilean company that Industrias Ambrosoli S.A. is now larger than its Italian counterpart, which still produces honey-filled candies.